Zendaya’s Jewelry Campaign Amplifies Bulgari Watches’ Success

American actress, model, and singer Zendaya is featured in a new Bulgari Icon Campaign to sell its B.zero1 line of fine jewellery, with photos of her sporting a bicolor Bulgari watch in steel and gold.

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The £6,050 watch has an 18ct rose gold bezel with a double logo engraved on it, along with a polished and satin-brushed stainless steel case and strap.

It is worn with 18ct white gold B.zero1 necklace set with pavé diamonds on the spiral and Bulgari’s B.zero1 Essential 18ct rose and white gold bangle bracelets. It features a silvered sunray dial with diamond indices.

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As a Bulgari brand ambassador since 2020, Zendaya often posts images and videos of herself with the jewelry brand for her 185 million Instagram fans.

Filmmaker Cara Stricker directed the video for the most recent campaign, which was photographed by photographer David Sims.

 

 

This month, the commercial—whose full name is Lalisa Manobal—which also includes Korean musician and model Lisa—airs all over the world.