In an effort to eradicate child hunger in the UK this winter, Marcus Rashford has partnered with the luxury company based in Britain

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Marcus Rashford and Burberry are joining forces for good | British GQ

A strong supporter of ending childhood hunger, Rashford recently challenged the government in the highest office (again) over its much-maligned plan to deny free school meals to the nation’s poorest children over the half-term break.

Image may contain Clothing Apparel Marcus Rashford Human Person Sleeve Suit Coat and Overcoat

In an effort to share his message of optimism even more, the inspirational activist has now partnered with the British company Burberry; he was named the brand’s winter ambassador today. In keeping with their latest hire, Burberry has also revealed a fresh slate of humanitarian initiatives.

Man United's Marcus Rashford Stars in Burberry Campaign

Burberry intends to collaborate with other charitable endeavors in London and Manchester in addition to continuing to support FareShare, a charity that aims to provide about 200,000 meals to the poorest British children, which will be distributed across 11,000 charities and community groups throughout the UK.The company, which is best renowned for its legendary trench coats, will collaborate with London Youth to give funding to about 15 youth centers in the city to support young people living in the most impoverished areas.

Burberry is backing Woodhouse Park Lifestyle Center and Norbrook Youth Club in Manchester, two youth organizations that Rashford attended as a child while growing up in the city.

Marcus Rashford Appears in His First Campaign for Burberry | SHOWstudio

In addition, Burberry is working with the International Youth Foundation to support the Global Youth Resiliency Fund, an Asian-focused program that helps local business owners address challenges like food security. In New York, the company is collaborating with the Wide Rainbow initiative to offer arts education to kids residing in the most impoverished boroughs of the city.

In an open letter released by Burberry, Rashford stated, “One day you will have a lot of things you never dreamt of owning, but never forget that stability and consistency are two of the most valuable things you will ever experience.” “All of the greatest gifts you receive in life—your friendships, your discipline, your respect, and your compassion for others—will prove to be rooted in the youth centers that you visit on Mondays, Wednesdays, and Fridays.”