Serena Williams is broadening her influence in the fashion industry.

Recently, the tennis icon and businesswoman revealed that her Serena Williams Jewelry line will now be exclusively available at Zales. To mark the collaboration, the brands are introducing a collection of fresh designs along with revamped beloved pieces. Launching on August 24 both in-store and online at zales.com, Serena Williams Jewelry will offer over 60 items, priced from $129 to nearly $10,000.

“I am thrilled to extend the achievements of Serena Williams Jewelry through our partnership with Zales,” expressed the 23-time Grand Slam champion in a press statement. “My association with Zales dates back as a loyal customer, and I’ve consistently admired their aesthetic and valued their commitment to excellence in both products and customer satisfaction. Bringing my collection to the Zales clientele feels incredibly fitting and fulfills a long-held aspiration.”

Speaking exclusively with PEOPLE, Williams says her goal as a jewelry designer is to create pieces that “radiate self-love and strength” and “inspire and empower” the people who wear them.

“That’s the spirit of the collection: celebrating your achievements with confidence and beauty all while wearing bold and uplifting jewelry that makes you feel beautiful,” she continues. “Every day can be a sparkling reminder of your greatness.”

Below, the athlete opens up more about the design process, her love of accessories and the most sentimental piece from the Serena Williams Jewelry collection.

Serena Williams: Whether on or off the court, I love to wear jewelry that empowers and makes me feel confident. That’s why this collection is so personal. It carries my philosophy of self-love, empowerment and strength. I wear pieces that match my mood or how I am feeling that day. And if I’m doing something active, I love the “Believe Be Great” statement designs with sparkling sayings like “Believe,” “Queen” or “Loved” that [serve as] a reminder to be yourself. The statements are simple, yet powerful and help me feel that energy.