Serena Williams is poised to leave her mark in the beauty industry. The 42-year-old tennis icon is launching her brand Wyn Beauty (pronounced “win”), featuring 10 products designed specifically for active lifestyles. According to Williams, the collection addresses the unique needs she has observed in the makeup realm.

“I’ve always had an interest in beauty,” Williams exclusively tells PEOPLE. “But as a tennis player, there are limitations because you’re on the court for extended periods. You sweat and move a lot, often wiping away any makeup.”

“Imagine being on center court, winning, and then having just 15 minutes to prepare for your press conference — which includes undoing tape jobs and showering,” she continues. “You still want to look presentable after sweating for hours.”

“For me, it’s about representing myself in the best way possible,” Williams adds. “What are the essential products needed to appear presentable?”

“It’s been a journey throughout my entire career. In the latter half, I began finding some solutions. While nothing was perfect, I discovered products that helped me present myself the way I wanted in front of millions of people,” she explains.

Williams not only had to create her beauty looks for the court and her press conferences, but for appearances around the world.

“When I would travel to places 20 years ago before 40 shades of foundation existed, I had to be the biggest advocate for my makeup. I couldn’t rely on makeup artists to have my color, and I had to learn how to do my own makeup,” she shares. “ I never found a skin tint that I truly loved and actually worked, so I knew I needed to create something.”