Celebrating a 140-year legacy of constant innovation, Bvlgari’s “Eternally Reborn” campaign is a journey through awe-inspiring transformations and eternal rebirth. Since its founding in 1884, the Roman high jeweler has embraced continuous development, as an endless source to enhance life.

Directed by director Nathalie Canguilhem and fashion photographer Zoey Grossman, the “Eternally Reborn” campaign features global brand ambassadors including Anne Hathaway, Zendaya and Liu Yifei. The eclectic combination of different eras and styles of the eternal city of Rome has created expensive jewelry masterpieces from premium gems. Basking in the magical sunrise of Rome, Bvlgari muses shine in some of the most enchanting creations from the Aeterna collection. This is the most special High Jewelry Collection ever created by the Italian jeweler, appearing impressively throughout the campaign video.

Bvlgari’s beautiful muses bring elegance, class, and beauty to the Maison.

Sparkling gems from deep underground are unearthed by Bvlgari and given new life in stunning High Jewelery creations thanks to the jeweler’s superior craftsmanship expertise.