Real Madrid’s teenage Brazilian sensation Endrick and the Austrian energy drink company Red Bull signed a multi-year sponsorship deal on Tuesday.
Thiago Freitas, chief operating officer of the organization that manages and oversees Endrick’s career, announced that Endrick, an 18-year-old Brazilian international player, will act as a brand ambassador for Roc Nation Sports in Brazil.
With this new agreement, the striker adds Panini, Disney, and New Balance to his already impressive list of affiliations.
When asked about his reaction to receiving Real Madrid’s invitation and their subsequent meeting to discuss potential collaboration, Endrick, who was unveiled as the club’s newest player last week, told Reuters on Monday: “I was thrilled.”
Being a member of this team with such incredible players is an incredible delight, and Red Bull has always played a significant role in my life. All of my passions come together when I play football with this family.
Endrick was signed by Real Madrid from Palmeiras, a team based in São Paulo, for more than €60 million ($64.91m) in 2022 when he was 16 years old. However, he was exempted from joining the Spanish giants for over two years until he reached 18 because of FIFA laws regarding players under the age of 18.
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After Pelé broke the record in 1957, Endrick became Brazil’s youngest international player and led Palmeiras to a record-tying 12th Brazilian league title.
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At the age of eighteen, he broke England’s 21-game winning streak at the national stadium in March by scoring the game-winning goal that gave Brazil a 1-0 victory.
Image[The Red Bull partnership] will focus on drawing and engaging new and existing audiences through multimedia storytelling around Endrick’s life path, which is an incredible one,” said Fabio Wolff, managing partner of Wolff Sports, according to Reuters.
ImageRed Bull has sponsored two Brazilian football players—Endrick and Neymar Jr. of Al Hilal—and Endrick is the second of them.ImageThe Austrian energy drink company backs a number of Brazilian athletes, such as six-time X-Games skateboarding champion Leticia Bufoni, Olympic and world surfing champion Italo Ferreira, and Liverpool and England defender Trent Alexander-Arnold.