adidas and Portugal’s sensational wonderkid Joao Felix have teamed up to reintroduce adidas GMR, the insole that helps players perform better during lockdown.With a tiny tag inserted inside a football boot, adidas GMR, which was introduced back in March, measures the wearer’s kicks, shot power, distance traveled, and speed.
Adidas has unveiled Joao Felix as the new face of its groundbreaking app, just in time for Lockdown 2.0. The Atletico baller is urging supporters worldwide to demonstrate their football prowess and battle against him in the brand-new “Prove It with GMR” shot power challenge, which transforms actual play into virtual incentives.
Fans who wear the GMR insole are expected to demonstrate their skill and flare by kicking the ball in the air, using creativity, and then volleying it as hard as they can towards the goal.
Every effort will be ranked on a global scoreboard, and at the end of each day, adidas Instagram highlights will feature the top 20 players and their scores. For a chance to be featured on adidas social media channels, fans are urged to share their efforts on social media with the hashtag #adidasGMR.
The wearer of the adidas GMR insole may enhance their Ultimate Team and earn FIFA prizes by completing long-term milestones and IRL football tasks. The insole is also compatible with FIFA and FIFA Mobile Ultimate Team.
With the help of the sophisticated machine-learning algorithms of the JacquardTM Tag, the adidas GMR insole fits into any kind of shoe. Through the completion of several challenges and reaching longer-term objectives, users can enhance their Ultimate Team and award their in-game players with real-world accomplishments.
For £29.95, you can purchase the adidas GMR right now on the adidas website and at some adidas stores. FIFA Mobile allows users to connect directly to adidas GMR and can be downloaded from the App Store for iOS devices and the Google Play Store for Android devices.